“You have to be willing to be misunderstood if you’re going to innovate.”
“If you never want to be criticized, for goodness’ sake don’t do anything new.”
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

Jeff Bezos Quotes :
“Your brand is what people say about you when you’re not in the room.”
“Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort.”
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?'”
“What’s dangerous is not to evolve.”
“Work hard, have fun, and make history.”
“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”
“You don’t choose your passions; your passions choose you.”
“In the end, we are our choices. Build yourself a great story.”
“If you can’t tolerate critics, don’t do anything new or interesting.”
“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
“We are stubborn on vision. We are flexible on details.”
“I believe you have to be willing to be misunderstood if you’re going to innovate.”
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
“If you double the number of experiments you do per year, you’re going to double your inventiveness.”